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Experts Weigh in on Ethics of Social Media Success

(from the May 2021 ACP Internist)

By Janet Colwell

To some extent, physicians on social media must rely on their own best judgment informed by professional standards of conduct.

Social media allows physicians to reach far larger audiences than was possible through traditional media outlets in the past. Many are using it to benefit patients by disseminating accurate health and medical information and countering false health claims. However, ethical issues can arise when influencers with large followings reap significant profits from endorsements or advertising revenue.

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ACP Internist provides news and information for internists about the practice of medicine and reports on the policies, products, and activities of ACP.

Back to the June 2021 issue of ACP IMpact